Bike n’ Blend Scales Nationally with GoGet Carshare
The logistics behind how a pedal-powered events company keeps its wheels turning smoothly across Australia
When you run a business built around bikes, you learn a lot about momentum. For Bike n’ Blend founder Lena Van Raay, that momentum comes not only from the thousands of riders who hop on her smoothie bikes at events each year, but also from the logistical engine behind the scenes that keeps her national operation moving.
Over fourteen years, Bike n’ Blend has grown from a small Melbourne start-up into a multi-city enterprise bringing health, wellbeing, and sustainability to workplaces and community events across Australia. Every activation features the company’s signature blender bikes — stationary bikes that blend smoothies through pedal power. It’s fun, it’s wholesome, and it’s sustainable. But behind the joy and laughter lies a serious challenge: logistics.
Event-based businesses live and die by flexibility. Some weeks, Bike n’ Blend has multiple activations running in Melbourne, Sydney and Brisbane; others, things quieten down. This “spiky” demand means that owning a large fleet of vans rarely makes financial sense.
Vans aren’t cheap to buy or maintain. Insurance, registration, fuel, servicing, and depreciation all add up for a small, seasonal business. Add in a team of around 20 casual staff spread across three states, and the administrative load of vehicle management grows heavier still.
“Buying a vehicle and running it is such a big liability,” Van Raay said. “With GoGet, we can increase our fleet size without having to make those purchases.”
Bike n’ Blend’s first GoGet booking was a simple experiment — a short-term van hire to cover a busy week. But it quickly became clear that GoGet was more than just a stopgap. It was a scalable logistics solution.
“We can increase our fleet size without buying another vehicle,” Van Raay said. “You just book online and tap your card. No queues, no paperwork.”
Now, during busy seasons, GoGet vans supplement Bike n’ Blend’s own fleet almost daily in Melbourne and Sydney. In Brisbane, the company relied exclusively on GoGet vans for years before purchasing its first local vehicle.
The simplicity of GoGet’s platform is key. As Van Raay explained, “I add staff to our GoGet account so they each have a membership card and can tap and go within a day.” This flexibility allows the team to onboard new event staff quickly, without sending them to rental counters or dealing with traditional car hire paperwork.
Equally important is vehicle quality. “The vehicles are all really new and clean—everything is taken care of for you,” Van Raay said. That reliability matters when the team is on the road with sensitive equipment and tight setup schedules.
How It Works: From Plan to Pedal
A typical week at Bike n’ Blend starts with a flurry of planning. Events are confirmed, staffing rosters finalised, and transport needs tallied. The team then reserves GoGet vans as needed — usually near depots or along event routes — to complement their owned fleet.
Once booked, each driver uses their own GoGet membership card to unlock a van, load up the bikes and equipment, and head to site. After the event, they simply return the vehicle — no idle assets, no storage headaches, no extra insurance costs.
This “plug-in fleet” model means Bike n’ Blend can right-size its transport operations daily, scaling up or down with total flexibility. The partnership between Bike n’ Blend and GoGet has evolved into a perfect example of smart scalability.
Operational wins:
The company now meets peak demand across three cities without additional capital expenditure.
Staff onboarding is seamless, with instant permissions and access.
Every van is modern, reliable, and clean — essential for brand presentation at corporate events.
Financial wins:
Bike n’ Blend avoids the liability and ongoing cost of under-utilised vehicles.
The pay-for-what-you-use model aligns precisely with seasonal event cycles.
And now, beyond the business, GoGet has also become part of Van Raay’s personal life. As a cyclist who prefers sustainable transport options, she often uses GoGet as a “second car” when her family vehicle is in use. “If the family car is away, I’ll just book a nearby GoGet rather than owning another vehicle,” she said.
The Entrepreneur Behind the Brand
Behind the numbers and logistics is a founder who still loves what she does. “After 14 years in business, I still wake up excited,” Van Raay said. “We bring joy and happiness to workplaces across Australia.”
That joy isn’t just a tagline. It’s the throughline of a business that’s grown from a single Melbourne activation to a national brand promoting healthy living and sustainability — one pedal-powered smoothie at a time.
GoGet’s role in that journey is both practical and symbolic. It enables a small business to move like a big one: responsive, efficient, and capital-light. For Van Raay, that freedom means she can keep focusing on what matters most — her customers, her team, and her mission.
